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You might not realize it, but the browser is extremely important. It’s essentially your customer’s vehicle on the internet. Every browser displays each website differently. With a choice of over 20 browsers, the site for your business must be optimized and properly tested.

Browser Choice

If you’re not that technically savvy, you might only recognize a browser or two. It’ll be beneficial for you to familiarize yourself with the major players. Microsoft has always been a major player in browsers. It’s main one is Edge, which is built-in. Its Internet Explorer browser is slowly being phased out. Safari is Apple’s default. Chrome is made by Google and widely regarded by many as the fastest.

Millions of internet users simply stick with the default. These people aren’t too picky. They don’t customize their browsers much and don’t experiment. They use less add-ons, frequently referred to as extensions.

On the other hand, people who switch to Firefox and Chrome are known as “informed consumers”. They go through the trouble of downloading and installing alternative software on their computer. Making sure your website is optimized for these browsers are important if your customer base tends to be technologically savvy.

The number of advanced features available is astounding compared to only a few years ago. Many browsers can store passwords and sync it in encrypted form. Edge can do a voice reading of web pages. Firefox and Safari have fingerprint protection. Firefox has an excellent private mode that discards session history. Opera has a built-in VPN. It truly is a golden age for internet browsing.

Cross-browser testing

Making sure your website displays properly in most browsers is very important. If your site appears jumbled or parts are missing, you could lose a sale. It also makes your organization look incompetent. Additionally, it could cost you rankings in the search engines.

Fortunately, there are many ways to ensure your site is optimized. You can use software to test your site in many browsers. This software does not cost much and is well worth the money.

If you don’t have many tech specialists in your company, you can hire professionals. Just be sure to do a proper background check and check references. There are plenty of poor web site designers out there.

There is plenty of opportunity on the internet. Be sure to properly your website for all the major browsers out there.